RESEARCH
RESEARCH
Research at Creatify
Research at Creatify
Creatify Labs is a research group building the models behind lifelike AI video. We publish what we learn, document what our systems can and cannot do, and hold the work to one bar: realism you cannot tell from real.
Creatify Labs is a research group building the models behind lifelike AI video. We publish what we learn, document what our systems can and cannot do, and hold the work to one bar: realism you cannot tell from real.
Founded by researchers and engineers from Meta, Snap, FAIR, ICML, Test-of-Time Award
Founded by researchers and engineers from Meta, Snap, FAIR, ICML, Test-of-Time Award
"Our bar is simple: if a viewer can tell it is AI, the model is not finished."
OUR APPROACH
OUR APPROACH
Realism is a research problem.
Most systems animate a mouth. The harder problem is everything else: gaze, micro-expression, head motion, and holding identity and fine detail stable over time. That is where generated video still breaks, and where perceived realism is won or lost.
We treat realism as a measurable target. We evaluate models on identical inputs, track the specific failure modes that give synthesis away, and report the results, including the cases where our own models fall short.
We build models, not features. We document training data and limitations, and we would rather publish a weakness than hide it. Trust in synthetic media has to be earned in the open.
Most systems animate a mouth. The harder problem is everything else: gaze, micro-expression, head motion, and holding identity and fine detail stable over time. That is where generated video still breaks, and where perceived realism is won or lost.
We treat realism as a measurable target. We evaluate models on identical inputs, track the specific failure modes that give synthesis away, and report the results, including the cases where our own models fall short.
We build models, not features. We document training data and limitations, and we would rather publish a weakness than hide it. Trust in synthetic media has to be earned in the open.
LATEST RESEARCH
Reports and model notes
Reports and model notes
FREE REPORT
FREE REPORT
The AI Avatar Market Report 2026.
The AI Avatar Market Report 2026.
A deep look at how AI avatars are actually used in production: tens of thousands of generations analyzed, the buyer personas driving adoption, the use cases winning across marketing, sales, and learning, and where the technology goes next.
A deep look at how AI avatars are actually used in production: tens of thousands of generations analyzed, the buyer personas driving adoption, the use cases winning across marketing, sales, and learning, and where the technology goes next.
A deep look at how AI avatars are actually used in production: tens of thousands of generations analyzed, the buyer personas driving adoption, the use cases winning across marketing, sales, and learning, and where the technology goes next.
A deep look at how AI avatars are actually used in production: tens of thousands of generations analyzed, the buyer personas driving adoption, the use cases winning across marketing, sales, and learning, and where the technology goes next.
Drop your email and we'll send it over. No spam, just the report and the occasional research note.
Video you can't tell from real.
We build the models, publish what we learn, and hold the work to one bar.
Explore the models, or contact us.
Video you can't tell from real.
We build the models, publish what we learn, and hold the work to one bar.
Explore the models, or contact us.
The research lab building lifelike AI video models.
Creatify Labs • Copyright © 2026
The research lab building lifelike AI video models.
Creatify Labs • Copyright © 2026
The research lab building lifelike AI video models.
Creatify Labs • Copyright © 2026
The research lab building lifelike AI video models.
Creatify Labs • Copyright © 2026
