Boreal

Text to video and image to video at 1 cent per second.

TRY ON FAL

See Boreal in action.

WHY BOREAL

Efficient by design.

A fraction of the cost, generated in seconds. Built to run at volume, so you can iterate freely.

per second of video

X+

cheaper than competitors

to generate a 5s clip

Generate every version.
Keep the best.

Every video model gets things wrong sometimes, so people regenerate constantly. Boreal makes that cheap: run several versions at once, keep the one that works, and still pay less than one generation elsewhere.

CHOSEN

"A paper cup drifts across the pond, turning slightly, a duckling sitting still inside with a straw trailing in the water. He tilts his head to watch the reeds pass. Camera low at water level, drifting alongside. Audio: soft water, reeds, distant ducks."

Pricing shown for the fal API. Figures pending final confirmation before launch.

PRICING

A fraction of the price.

/ second

Around $0.05 for a 5-second clip.
gainst the models in our benchmark that's 10x to 47x less per clip.
Billed per second of video, not per credit.

Cost for a ~5-second video, the average clip length in our study. Aurora bills per second: $0.07 at 480p, $0.14 at 720p.

Model

Cost / 5s video

Type

Boreal

~$0.05

Text / image to video

Seedance (720p)

~$0.60

Text / image to video

Kling 3.0 Pro

~$0.56

Text / image to video

Veo 3.1 Fast

~$0.50

Text to video

Approximate list prices for a ~5s 720p clip on fal.

AI video generation cost, priced per second so you can work out the bill before you run it.

Pricing shown for the fal API. Figures pending final confirmation before launch.

Made for everyone

Marketing

Product

Social

01/03

Marketing

Ad creative and UGC in volume. Generate a dozen versions of every concept and keep the winners.

02/03

Product

Hero shots, demos, and lifestyle scenes from a single product photo, with the product kept intact.

03/03

Social

Short-form in every direction: characters, trends, and b-roll, cheap enough to post daily.

01/03

Marketing

Ad creative and UGC in volume. Generate a dozen versions of every concept and keep the winners.

02/03

Product

Hero shots, demos, and lifestyle scenes from a single product photo, with the product kept intact.

03/03

Social

Short-form in every direction: characters, trends, and b-roll, cheap enough to post daily.

UNDER THE HOOD

Built on open weights.

Boreal is a post-trained LTX-2.5, the open source video generation model from Lightricks: 22B parameters, audio and video generated jointly. We ran one post-training recipe on ad footage and kept everything else identical.

Boreal is post-trained on an open base model — 22B parameters, audio and video generated jointly. We ran one post-training recipe on ad footage and kept everything else identical.

Aurora fuses an image, audio, and text encoder into a shared latent space.
It doesn't just move a mouth. It reads the emotion in the voice and renders the whole performance to match. Zero-shot, from a single image, with no identity drift.

In blind side-by-side review, people preferred Boreal to its untouched base in 81% of decisive comparisons (n=40, p<0.001). Only Seedance 2.0 scores higher on raw quality — at roughly 30× the cost per second and 40× the wait. Dollar for dollar, nothing gets closer to a real ad.

It's a new model and we'll say where it's weakest. Short clips and simple scenes are where it's strongest. Single-person talking clips are where the gap to the base narrows most, at 60%.

Launch benchmark · 20 ad prompts

Best ad quality per dollar

Pass = the model beats or ties the human-made reference (n = 20). Cost is per second of finished video. Kling's score is calibrated from its direct match-ups vs Boreal and Seedance.